

I live in the world of building a vital company that everyone is excited about. “I don’t live in a world of science projects. I almost see that as a marketing exercise for NASCAR, but for me, that’s a science project,” Farley continued. “So they can get all excited about Garage 56. “We won Le Mans outright four times, we won in the GT class, and we’re coming back with Mustang and it’s not a one-year deal. “They’re going right and I’m going left - that NASCAR thing is a one-year deal, right? It’s Garage 56 and they can have their NASCAR party, but that’s a one-year party,” Farley said. Farley did not feel left out of the party in France - a sentiment NASCAR tried to avoid by inviting many of its partners to attend the race so that it wouldn’t seem like a Chevrolet-only celebration. The NASCAR “Garage 56” entry is a collaboration between Hendrick Motorsports, Chevrolet and Goodyear, and is being widely celebrated throughout the industry.
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The race that begins Saturday features an entry from NASCAR and Ford is the reigning Cup Series champion with Joey Logano and Team Penske. The team scored the class win at Le Mans in 2016 in a targeted performance aimed to celebrate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.įarley, an avid amateur racer himself, did not travel to Le Mans for the announcement. It’s a big switch for the company - this is really about building strong, iconic vehicles with enthusiasts at the center of our marketing.”įord last competed in sports car racing in 2019 as part of a three-year program with Chip Ganassi Racing. “And then this motorsports activity is getting serious about connecting enthusiast customers with those rediscovered icons.

“It’s kind of like the company finding its own, and rediscovering its icons, and doubling down on them,” Farley told the AP. But more important, Farley said, is the overall rebranding of Ford Performance - done by renowned motorsports designer Troy Lee - that is aimed at making Ford a lifestyle brand with a sporting mindset.
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